John Fraim is President of The GreatHouse Company, a marketing consulting firm and book publisher. He is a leading authority on symbolism and the creator of <a href="http://www.symbolism.org">www.symbolism.org<a/>, one of the Internet’s most popular sites for symbolism. His writing has appeared in a number of publications and online journals including Business 2.0, The Industry Standard, Ad Busters, The Journal of Marketing, First Monday, Spark OnLine, Media & Culture Journal, The Journal of Psychohistory, Anthropology News and Psychological Perspectives. His book Spirit Catcher won the 1997 Small Press Award for Best Biography. He has a BA in History from UCLA and a JD from Loyola Law School.